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The Brandbook is built from a modular library of components. Each component group is powered by variables and styles, ensuring consistency and flexibility across proposals, internal presentations, and client-facing brand guidelines.

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Component Categories

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1. Typography

  • Purpose: Core heading and paragraph components (Display → Body).
  • How it works: Controlled by variables (font-family, font-weight, font-size) and linked to text styles.
  • Usage: Do not edit directly — replace values via variables or component properties.

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2. Layout & Structure

  • Purpose: Building blocks for document consistency — headers, footers, sections, dividers, tags.
  • Highlights:
    • Chapter headers with automatic numbering.
    • Flexible section frames connected to spacing variables.
    • Tabs, labels, and content blocks powered by typography variables.
  • Example: Use “Chapter Name” blocks to auto-generate structured layouts.

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3. Visual Guides

  • Purpose: Tools to explain logo placement, safe areas, and grid systems.
  • Includes:
    • Logo construction diagrams.
    • Safe zone indicators.
    • Grid templates (12-column, modular variants).
  • Usage: Replace logo placeholders with the client’s identity to generate professional visual guidelines instantly.

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4. Color

  • Purpose: Components for showcasing brand palettes using dynamic variables.
  • Includes:
    • Color codes (RGB, HEX, CMYK, PMS).
    • Color swatches connected to Theme variables.
    • Full palette displays (primary, secondary, neutral, gradients, tints).
  • Usage: Variables cascade automatically; edit colors in Theme to update globally.

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5. Illustrative Elements

  • Purpose: Patterns, icons, and graphic elements supporting brand identity.
  • Includes:
    • Pattern modules built from primitives.
    • Icon sets connected to neutral/accent colors.
    • Frames for photography or supporting visuals.
  • Usage: Replace placeholder visuals while keeping layouts intact.

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6. Social Media

  • Purpose: Ready-to-use templates for brand presence on digital platforms.
  • Includes:
    • Post layouts (image + copy).
    • Mockups (Instagram UI, mobile screens).
    • Responsive ratios for multiple platforms.
  • Usage: Update text and visuals; variables ensure consistent typography and color.

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7. Page Templates

  • Purpose: Full-page layouts that combine typography, layout, and visual elements.
  • Variants: Each page has 5 layout options (≈200 total variants).
  • Editable properties: Page size, margins, and spacing — controlled via variables.
  • Usage: Select the layout that fits your content; avoid editing individual components.

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8. Brandbook Max

  • Purpose: A “master view” of all page templates.
  • Usage: No manual editing here — simply select the desired layout for each page.
  • Export: This is also the place to export the final Brandbook once layouts are selected.
  • Why it matters: Lets you preview, finalize, and export a complete brandbook quickly, without losing consistency.

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Your Brand Components

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1. Base Elements

Fundamental building blocks for internal documents.
  • Typography: heading and body components controlled by styles and variables.
  • Tables: responsive tables for KPIs, budgets, or comparisons.
  • Tags & Labels: highlight keywords or categories.
  • Logos & Icons: placeholders for showcasing partner/client brands.

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2. Layout & Content

Pre-built layouts for structuring proposals and internal presentations.
  • Chapter headers with numbering and title properties.
  • Content blocks for paragraphs, lists, or metric highlights.
  • Charts & Data visuals for presenting KPIs.
  • Team & Clients layouts to present collaborators.

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3. Illustrative Elements

Supporting visuals to enrich the presentation.
  • Graphs styled to match proposal themes.
  • Dividers & Frames for document rhythm.
  • Highlight blocks for quotes or spotlighted data.

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Editing Components

  • Variables first → All components are powered by variables (colors, typography, spacing). Always update variables instead of editing components directly.
  • Locked components → Some base elements (typography, logo placeholders) are locked to preserve consistency. Replace content via properties panel instead of editing directly.
  • Nested components → Most components are built with nested instances (e.g. headings, body text, icons, swatches). This means you can change typography, sizes, or content directly from the nested component properties, without having to click into every layer.
  • Multi-brand support → Switch between Client / Your Brand / Proposals modes to instantly restyle all components without rebuilding layouts.

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Best Practices

  • Use the correct set of components for the context.
    • Brand Proposal = exploratory, Your Brand = internal, Brand Book = final client delivery.
  • Avoid overrides. Always replace content via properties or connected variables, not by breaking component instances.
  • Leverage nested components. Use their properties to update multiple layers quickly and consistently.
  • Choose layouts, don’t rebuild them. Use the 5 variants provided per page; they scale through variables.
  • Apply modes correctly. Use Theme and Mode collections for Light/Dark or Client/Your Brand switching — never override directly.

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Next Steps

  • Changelog → Track updates, improvements, and new component releases.